01
Evolution
Our evolution to Vertis Infrastructure Trust reflects a shift in perspective, ambition, and clarity. As India’s infrastructure investment landscape matures, we saw the need for a brand that doesn’t just represent what we manage, but how we think. Vertis signals our move from being an efficient InvIT to becoming a disciplined force in sustainable asset management, grounded in trust, and always in motion.
02
Name
Significance
The name Vertis comes from verto, Latin for ‘to change’, ‘to turn’, ‘to evolve’. It reflects our mindset: always moving forward, always shaping what’s next.
Vertis is all about progress with purpose.
03
Logo Story
The Vertis logo is anchored by the Wheel of Momentum: a symbol of enduring progress. Inspired by the cogwheel, it reflects purposeful interdependence, where every spoke moves in harmony, driving collective forward motion. Each spoke embodies our pursuit of precision and impact.
The signature brand colour, Evolution Red, conveys strength, confidence, and our bold intent to lead with clarity.
Balancing this energy is the clean, lowercase wordmark, a quiet statement of humility, discipline, and focus. Together, it’s a mark of who we are: grounded visionaries in constant motion.
04
Our Beliefs
- Next is Now
- Innovate & Implement
- Solve with Passion
- Raise the Bar
- Safety. Sustainability. Always.
05
Logo Story
Pursue the Next
We move beyond milestones, staying in motion towards the next challenge, the next solution, the next impact.
06
Philosophy
Break the mould in asset management and reimagine the bar at every level.
Our Way of Being:
Visionary
Someone who can dream big and think constructively about the future and embodies a sense of gravitas.
Grounded
Someone who remains humble and connected to reality with the lens of progress.
Relentless
Someone who persistently pushes the boundaries, never giving up on their hunger or passion that makes a big difference.